Hi. My name is Bailey Sward. Currently, I am a third year student at the University of Texas, pursuing a double major in Advertising and Political Communication with a Business Foundations Minor. Additionally, I am in my second semester of the Texas Creative Advertising Sequence. My time in Texas Creative has not only made me a stronger writer, but it has allowed me to gain a deep understanding of the creative process. I believe that this is a strong asset when working so close to creatives on a daily basis. With regard to my Business Minor, I have gained an understanding of how businesses work and what they need from us as advertisers. Growing my experience in the industry, I had the opportunity to work at The Richards Group as a Brand Planning and Copywriting intern. I attended strategy sessions with several national clients. I also researched, developed, and executed a mock campaign for Gorilla Glue. I would love to be the consumer’s champion from the first strategy session through the execution.